LinkedIn has extensively updated its news feed feature. This feature is useful to those users who intend to increase their online presence. Looking at the right-hand side of your page, there is a box saying “What People Are Talking About” as well as some trending and breaking news stories.
In this section, the stories appearing here are top professional news and conversations of the day. LinkedIn’s news editors select these stories. This feature increases your online presence through leveraging data on and off LinkedIn. Stories appearing in this section top professional news and conversations of the day. These stories are selected by LinkedIn’s news editors, leveraging data on and off LinkedIn. With the help of this new feature, you can increase your online presence.
Here is how you can use it for your benefit
You can use this feature to generate sales leads:
If notice that the news feed topic or news is of interest to you or your expertise, just join the discussion. It is simple! You can achieve a lot by adding a comment on the topics that interest you. This feature also allows for the addition of a link to a video, blog post or any material which is relevant to that particular topic.
An appropriate hashtag is assigned to your status by LinkedIn and then it is grouped together with other similar posts. This is a great way to share your expertise and views on any trending topic with people and grab their attention while increasing your online presence?
You can use this feature for 1-on-1 personalized marketing on LinkedIn:
Yes, that is true. The new update allows direct interaction between you and your target audience. Through this interaction, you can showcase your thoughts and influence the target audience with the value and services you are offering. Sharing your own content, article or podcast is also possible and this will offer value to this platform.
This feature will help you to get new business!
Using this feature will give your business an opportunity to grow. Through building connectivity with professionals in your industry, your business will be noticed by many people. It is important to always make sure that your profile is attractive as people will look at it to get more information about you.
I’ve set out to accomplish something new with my life. Very recently I’ve given notice to my business partners over at Blue Box Interactive that I’m leaving the company in pursuit of something new. While ‘something new’ isn’t yet fully defined I’m very excited at what life has ahead of me.
I’ve been working with the guys over at Blue Box for years and have learned so much through the opportunities that have presented themselves. I’ve come away with a strong knowledge of the web design/development industry and I’m ready to use those skills towards my own business ventures. So far ‘something new’ is a pursuit of a business I’ve named Vista Flipper. With Vista Flipper I plan to build a lifestyle business that is focused on the buying and selling of common items you can find all around you. For the first several months this will include selling books on Amazon. I plan to learn the inside tricks of how to buy and sell books in order to make a profit. Once I’ve learned what I need there I’ll use those skills to sell other items on Amazon such as Electronics, Printer Ink, and more.
This is all very exciting because part of creating my book business will involve hiring sourcers to help me buy books all over the US. I plan on utilizing the skills I’ve learned in the past to build an online application which will allow my sourcers to submit new books, watch resources, and work directly within my Amazon account. I’ve also launched a new website called Vista Flipper where I purchase books from those in the San Diego area who are looking to cash in on books they may no longer need.
Another quick side business I’ve started running involves selling T-Shirts on Amazon/Etsy of famous office quotes/moments in T-Shirt form. You can check out my Etsy store and Facebook by clicking on those links.
This website will be used in order to show my future freelance clients work I’ve done previously as well as to inform them how I can help them out with their own eCommerce/WordPress sites.
If you didn’t know, now you know. The only thing you need is a verified Google My Business listing. That way, visitors will be able to message you from the local knowledge graph panel in search results.
Every business organization values constant communication with the customers. This is a very profitable feature and the conversion rate increases dramatically in the event that satisfactory answers are provided to the customers instantly.
Customers who are searching for specific products are at the end of the buying cycle and therefore the businesses providing the best and most specific information in a fast manner gets the deal! It’s that simple.
But there is a catch
Enabling this chat feature will be detrimental to your business if you cannot respond instantly to the customer queries. Customers always need real-time answers to the questions. If you do not respond promptly, the chat will do more harm to your business than good.
To get more information, visit Google through this link- https://goo.gl/bNZYXd
Google has made the decision to obliterate the Instant Search feature. This feature involved loading results while a user typed in the search box. With the increased use of mobile devices, over 50% of Google searches have been made through mobile devices and this renders the feature useless.
Here is the statement from Google:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
What does this mean to Google Users?
Only suggestions will be provided during the process of typing in the search box then when the user hits “enter”, he or she will get the results. While Google Instant focused on the literal meaning of the keywords, the intent of the user was being ignored completely.
Google has been among the companies, which place a lot of value on its customers. That is the reason it is introducing more exciting features to improve user experience. Through its introduction of local search filters, which allows or the sorting of results according to price, operation hoursnd ratings, Google users have been experiencing better results. Automatic application of these filters is making user lives even more exciting.
User convenience is at the heart of every Google employee. The Google search engine has been configured to make it possible for the users to get the most relevant results for their search queries without any need to apply filters. Isn’t that amazing?
Does this have any Drawback?
Yes, to those businesses lacking good online reputation. Online visibility is important for businesses and with Google automatically filtering the businesses rated 4-star and above, it is obvious that there are many businesses risking entirely missing out on online visibility. In many cases, Google users are accustomed to searching the best business organizations using phrases such as “Best restaurants” or “Best apartments”. This means that it will be difficult for organizations rated lower than 4 stars to have any significant local search presence.
It is an Opportunity to Less Popular Businesses!
I know many might consider this change to be a threat, but it is actually a golden opportunity to many businesses especially the less popular. Through the use of reviews & maintaining consistency in updating the information, these upcoming businesses will still be outstanding and will share the same platform with those at the top.
The New Filters
The best of everything: Through the addition of the word “best” before every keyword, users will be able to filter results automatically. Searching ‘best restaurants’ will filter only those restaurants rated 4-stars or higher and this will influence how businesses are ranked.
Open Now: Even the best restaurant is useless to a customer when it is closed especially when the customer needs to order ASAP. This is a great filter for the identification of the open restaurants. Just by typing “restaurant open now” your Google search results will show only the open restaurants within your locality.
Time to enjoy Best Dining: By typing “fancy restaurants”, Google is able to show the most expensive within your area.That could be exciting for your first date or anniversary, right? Maybe, you might be interested in filling your tummy without breaking the bank. The solution for you is simple; just type “cheap restaurants” or “budget restaurant”.
Focusing on the Bigger Picture
Focusing on the bigger picture, it is easy to realize that Google is moving towards an advanced search experience. The results of every search will most likely be what the user intended to search. Currently, there has been a 46% rise in the total number of local searches and there are no signs of that reducing. In fact, local searches will continue to grow. Consequently, Google will do everything within its powers to continue improving local search experience.
My Honest Opinion on this
To take advantage of this new change, businesses should work towards managing and improving their reputation. Those businesses ignoring this will be missing out on a huge opportunity.
Getting more reviews is important for your business and I highly recommend a review widget. Through this small piece of code placed on your website, you will be able to get more positive reviews on platforms such as Facebook, Google and Yelp. Additionally, it filters out the negative reviews hence improving positive experience to your website users. What more can you ask for?
Advertiser, this one is for you. You can Bid for Phone Calls in Google Adwords
As an advertiser, you may want to target a certain group of people using specific devices, people living at a certain time zone or location. The adjustment done on Google AdWords is the perfect solution! It is useful in increasing and decreasing the frequency of ads on the basis of devices, time or location.
If you’re not familiar with this feature don’t freak out
This feature is easy to use. For example, a plumbing business might be targeting those living nearby because plumbing problems always need to be dealt with swiftly. On the other hand, if you’re running a restaurant & offering a buffet, increasing frequency of your ad during the evening hours will be important.
This is not for everybody
Bid adjustment calls for increased work rate because if you are targeting specific devices, for example 3 different devices, you will need to work harder especially if you’re working on your own.
Do you have a team?
For those having teams to handle the bid adjustment, we have good news for you! Google is making it possible for you to add bid adjustments for phone calls. This is very good for businesses with the capability to answer phone calls. A phone call will always be the best call to action because it connects you with your prospected customers instantly and on a personal level. This boosts your conversion rate significantly.
Over the past several months I've been participating in a highly active community of web experts. This opportunity came to me in the form of an email marketing campaign where I put my email address into the uGurus.com website. I wound up on the website looking for a simple proposal template to help me in my own sales process. Little did I know that just 5 months later I would be part of a hugely successful group of some of the most elite web professionals in the world.
I watched a webinar hosted by Brent Weaver talking about the course he was offering called 10k Bootcamp. Immediately following the event I was totally hooked. The webinar addressed key pain points myself and my business partners had been experiencing in our own business. I discussed the course with my partners and immediately signed up.
The premise of the course is to help correct small mistakes that can make a big difference in my own web business. During the duration of the course weekly meetings are had between yourself, your mentor, and the other members of your small group. These meetings became invaluable to me. I finally had a place to discuss my own issues with others who have already been through them as well as offer some of my own insight to their problems. I don't know if I'll ever be able to fully comprehend the value the community has offered to me, but I can say with confidence that they have completely changed the way I do business.
This past weekend I had an opportunity to meet in person with a group of 10kr's, without hesitation I RSVP'd for the event and was on my way up to Los Angeles. I arrived and was instantly welcomed by an awesome group of people. Within minutes we were discussing key aspects of our business, offering valuable insight, and growing friendships. I've found a place where I can interact with my mentors and peers and truly grow in my own business through a community of like minded professionals.
I want to offer a quick shout-out to my mentor, Sheldon, for the hard work and dedication he put into helping me during my time taking the 10k course. I also want to offer a shout-out to Jen for taking time out of her busy schedule to offer me extra advice to help grow my business. Together you two have truly impacted my business and made me feel incredibly welcome in the uGurus community. I also want to offer a quick thank you to all of the people I've met and who have become friends who have drastically changed my business mindset.
The premise of having a group that you can be a part of in your own business endeavors is truly one of the best things I can recommend for any entrepreneur or business owner. I suggest searching for or creating a place that is unique to your niche and joining up with others, not to compete, but to help each other succeed in your industry. A community of sharing ideas and thoughts will help address your own business pains and turn them into some of your greatest areas for success.
Picture credit goes to Alexander Mora - AMPhotography. Thanks so much for providing a spot where we could all meet up last week Alex!
Take a minute from your day to ask yourself a few questions…
What purpose does your website bring to your business?
Do you find that you keep a website simply because others do it
Does your website bring you any measurable benefits?
The answers to these questions are hard! Unless you have a business strategy for your online presence your efforts online can quickly go to waste.
If you don’t have any measurable success with your businesses online presence chances are that your website is not yet a valuable member of your team. Your website should have a clear business strategy and thought process behind it. If you are thinking about hiring or already did hire the video game playing man child down the street to put together a Wix website I urge you to reconsider.
Let’s face it, in 2017 everyone has a nice looking website and for your business to excel it’s going to take more than flashy design to make your site into a valuable asset for your business. The company you work with on building out your online business presence should take into consideration not just what colors go well together, but who your customer is, how they are going to capture that customers information, and furthermore how to turn that visitor into a worthwhile lead that makes a real return for your company.
There are hundreds of different strategies out there for your online business. The process of learning the best online marketing approach for your business can be a huge undertaking. That's why it is best to hire a professional web company, like my own, who can not only build you a beautiful website, but also build a site that will create a real return on investment for your business.
The internet is a fast moving environment, unless you have a business plan that is fluid and able to adapt to the latest trends of the internet your business could be missing out on valuable sales. Did you know now more now than ever before your customer wants to feel a sense of trust when they come onto your website? Do you know how to convey a sense of trust on a website? Hire a professional who can do this for you.
I love to help businesses just like yours excel in today’s competitive internet space. Let me help you with your online presence. I’d love to schedule a time to talk about your business and build a plan that will work to actually grow your business online.